I think many have already realized that the game console war is something that may never end. It may turn out that nobody is the ‘one winner’ because everybody may end up to be ‘all winners’. As I entered electronic shops in Sydney, I noticed an almost even distribution of merchandise for each type of gaming gadget, be it Wii, XBox, PS3, etc. That could only mean that while one brand may be leading, everybody is still having a good share enough to keep the business going. And for the retailer, it can only be good.
Let the Games Begin
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